Logo & Typestyle

  

The typestyle used for ideologi's logo (shown above, right) is based on the lettering style of Dutch artist M.C. Escher.  He became famous through his geometrically surrealist artwork, especially that of physically impossible landscapes -- a perfect metaphor for a collaborative method that only exists through the radically-mediated interaction of its participants.   This combined with the use of a lowercase title is designed to emphasize the humility and the integrity of its stewardship; its outline form symbolizes the fact that success or failure of ideologi is primarily determined by the transparent efforts of its individual participants.