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The Ideologi icon (shown above, left) encapsulates a myriad of meanings, but its initial meanings are as follows... 

• A playful twist on the recognizable "gains and losses" symbols of electronic marketplaces, altered in the hope that the number of positive outcomes (green) created through ideologi will far outweigh any of the negative ones (red).

• The relationship between top-down, initiator-defined queries and bottom-up, participant-generated insights communicated in Ideologi exchanges.

• The abstract image of a rose, a longer green "stem" and a shorter red "bulb," tilted toward the beholder as an offering of peace and love.  According to J. E. Cirlot's A Dictionary of Symbols, "…a single rose is, in essence, a symbol of completion, of consummate achievement and perfection.  Hence, accruing to it are all those ideas associated with these qualities: the mystic Centre, the heart, the garden of Eros, the paradise of Dante, the Beloved, the emblem of Venus and so on."