Is modern life becoming a Big Game?

Here's a very interesting presentation by Jesse Schell on the inevitability of modern life becoming totally encapsulated (embedded?) with reality gaming cues.  It starts with a somewhat flippant assessment of some of the more extraordinary recent successes in online gaming, but then he goes into a mind-blowing stream-of-consciousness about where it's all headed.

 

He made a believer out of me!